New Service Landing Page for GEKI inc.
A monotone design with a subtle blue hue, incorporating heart-shaped graphics that express the concept of 理屈 (rikutsu), meaning logic or reason.
Visual Concept, UI Design, Custom Graphics & Animation (After Effects), Framer Build
Geki Inc.’s new service focuses on employer branding to help companies attract the right talent. At its core is the phrase 「理屈を超えた、出会いを創る」 (We create encounters that go beyond logic) — emphasizing that successful hiring is not just about rational arguments, but also about emotional and intuitive alignment between a person and a company.
To express this idea visually, the team chose the symbol of a heart. We spent time exploring a form that wouldn’t suggest a dating app, but would instead balance logic and emotion. Eventually, I proposed and animated a 3D heart inspired by ASCII-style graphics, built entirely from rectangles.
To maintain the core visual concept, I used rectangular graphic elements similar to those in the 3D heart throughout the page, thereby creating a cohesive and engaging user experience.
The team wanted to implement a sticky header during page scroll. However, due to the large amount of text on the page, this could have overloaded the interface and distracted users.
To maintain a light and clean design while reinforcing the visual connection to the core concept, I consolidated all page links into a menu integrated with the main visual element — the heart. This approach made the interface more cohesive and recognizable without cluttering the space.
